When you hear “A/V partner,” you probably picture racks of gear, cables running under the stage, and technicians making sure the microphones work. I did too, until I sat down with the team at Brite Ideas and learned that the best production partners do far more.
In corporate events, screens are some of your most valuable real estate. A great event often depends on your production team creating and coordinating the content on them.
I spoke with Greg Christy, CEO of Brite Ideas (our trusted event production affiliate), and Fabiana Fonseca, Head of Media and Production, about why combining content creation with production is one of the smartest ways to maximize impact at your next event.
Here’s what we’ll be uncovering in this article:
Ready to discover how to deliver a cohesive, memorable event that brings your story to life? Let’s dive in.
A successful corporate event starts with intentionality. You have to know exactly what you want your attendees to feel, remember, and act on.
When production and content teams collaborate from the very beginning, every element (from visuals to scenic design to technical setup) is built to serve that story.
This is how event screens stop being static rectangles and become dynamic, immersive storytelling tools.
👉 Pro tip: Begin your planning process with a creative brief that outlines your brand’s key messages, desired emotional impact, and visual style. Share it with your production partner early, so they can design the technology and the content to work together from day one.
The sooner your content and production teams start working together, the more creative possibilities open up. Early collaboration means you can design experiences that wouldn’t be possible with last-minute planning, like:
Last-minute changes can mean expensive redesigns or fewer options. Bring your technical team in early to make sure their needs are part of the creative plan and the right gear is on site from day one.
👉 Example: At a technology user conference, the client wanted to show live coding demonstrations. Because production was involved from the concept phase, they sized the screens so even the back row could read the code and built in “delay screens” around the room. Without that foresight, attendees might have disengaged, or worse, missed the content entirely.
Thinking about hiring separate vendors for content and production? Don’t.
Two different teams mean duplication: two budgets, two sets of meetings, and two groups trying to interpret your goals.
It also limits your flexibility. If one area needs more resources, shifting funds becomes a contract renegotiation instead of a quick internal adjustment.
When everything is under one roof, your production partner can balance resources across the project. This keeps costs in check and ensures creative and technical elements are aligned.
👉 Example: For a recent corporate incentive program, the content team needed extra hours to produce custom animations. Because production and creative were integrated, the project lead simply reallocated budget from staging (where savings had been found) to cover the extra content work. This meant no delays, no budget increase, and no client headaches.
Related: Want to get the most from your A/V spend? Start by understanding what drives the costs.
Some planners worry that having production manage content will cost more.
In reality, it often costs less. Just as the industry shifted from hiring separate vendors for audio, lighting, video, and staging to choosing one full-service production partner, combining content and production delivers economies of scale.
With one partner, you avoid paying for overlapping project management, duplicated meetings, and mismatched timelines. Plus, you’re less likely to incur rush charges from last-minute adjustments caused by miscommunication between vendors.
👉 Pro tip: When comparing quotes, look beyond the line items. A slightly higher bid from a full-service production partner may ultimately save your event money by reducing coordination time, eliminating redundant costs, and preventing expensive on-site fixes.
Many last-minute crises stem from content being developed in isolation from production.
The top offender? Pixel specs.
Designing everything in 1920x1080 might work for a laptop, but what if your event screen has a custom ratio? If the files arrive too late, the team may need to scramble to reformat, and sometimes quality suffers.
Other common issues include:
When your production partner is involved from the start, they can provide the exact specifications for all screens and test the content in advance. This ensures your visuals look crisp, animations run smoothly, and nothing breaks the audience’s immersion.
👉 Pro tip: Ask your production partner for a “content delivery checklist” as soon as your event screens and layouts are finalized. This should include pixel dimensions, file formats, frame rates, and deadlines to avoid last-minute issues.
Related: Think your AV setup is good enough? Here’s how to make it unforgettable.
A streamlined content-production workflow often follows this sequence:
Because both teams operate under the same roof, the process is faster, more cohesive, and less prone to miscommunication.
👉 Example: For a leadership summit, Fabiana’s team worked directly with the show caller and video lead from day one. This meant they could pre-program scene transitions, test every animation in sequence, and confirm timing down to the second, resulting in an expertly paced show.
Related: Not sure where production ends and management begins? We break it down for you in this article.
When your production partner also creates and coordinates your content, you’re investing in an experience that’s visually cohesive and strategically aligned with your goals.
As you’re choosing your production partner, ask not only about their gear, but about their creative process:
As Greg puts it: “We’re not just here to hang the frame. We’re here to paint the picture.”
Related: Wondering where production really makes an impact? Check out three ways it can take your event to the next level.
At GoGather, we partner with world-class production teams like Brite Ideas to deliver corporate events that are seamless and unforgettable. We’ll help you integrate content and production from day one, so every element works together to tell your story. Schedule a meeting with our team to chat about your next conference, sales kickoff, annual meeting, or product launch.