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Lighting the way: GoGather's conference transformation.

GoGather partnered with a company in the lighting industry to coordinate their 2024 annual conferences in both Atlanta and NYC.

Program needs.

The client selected GoGather as their event management partner, seeking a reliable team to ensure transparency during planning and handle all logistical aspects.

Each multi-day event featured networking opportunities, expo exhibits, presentations, and interactive activities that gathered lighting professionals from across the world.

Challenge: managing committee dynamics.

Before partnering with GoGather, one of the biggest challenges our client faced was navigating the complexities of a committee-driven decision-making process.

GoGather’s project manager stepped in as an impartial third party, offering an outside perspective. They took the time to understand the team’s passions and priorities, focusing on building trust, fostering open communication, and ensuring everyone felt heard—all while keeping the program on track with the client’s budget.

Solution: communication that drives confidence.

To address the challenges of the committee, GoGather introduced a structured communication plan that made sure everyone’s input was considered while reducing confusion.

The result? Their first event with us ran smoothly with no attrition issues, and the committee felt re-energized, enjoying full transparency throughout the planning process.

man networking during a corporate conference
woman networking during a corporate conference
woman networking during a corporate conference
woman networking during a corporate conference
woman networking during a corporate conference
woman networking during a corporate conference

Big city, big challenges.

The NYC conference attracted over 500 attendees and was held at a stunning venue in the heart of Times Square.

Additionally, with thousands of hotel options in NYC, it was a challenge to keep attendees within our designated room block. 

Solution: getting creative with the budget.

The Marriott Marquis turned out to be a great choice for the event venue, offering beautiful meeting spaces and plenty of amenities. 

We negotiated competitive room rates and assisted the client in promoting the benefits of staying at the hosted venue.

new york city times square
new york city times square
new york city times square
new york city marriott marquis
new york city times square

Challenge: room management.

While planning the event, our client faced a few hurdles with room management. 

The client also wanted to make sure attendees spent plenty of time in the expo halls to network and help sponsors make connections.

Solution: thoughtful space management.

We set up welcoming spaces for attendees to sit and chat. We also added wine and beer bars and snack stations around the expo at night to encourage mingling.

Challenge: juggling casino night.

The client envisioned a Casino-themed game night to wrap up their conference in Atlanta while keeping budget considerations in mind. 

Solution: creative room flip.

To keep costs down, we built a sports-themed casino for under $1,000, avoiding the expense of having to hire a traditional DMC in the Atlanta area. 

las vegas casino night
event attendees celebrating casino night
event attendees celebrating casino night
event attendees celebrating casino night
event attendees celebrating casino night

Outcomes.

  • The client couldn’t have been more pleased, stating, “The GoGather team is an excellent partner for our organization and events,” and commending our attention to detail and positive attitude throughout the process.
  • For both conferences in Atlanta and NYC, they said, “Everything went perfectly with GoGather's support of our event."
man giving a corporate presentation during a conference
man giving a corporate presentation during a conference
man listening to a presentation during a conference
audience applauding a conference presentation
man giving a corporate presentation during a conference

GoGather services offered.

GoGather offered a full-service approach to this event, from initial event design and strategy all the way through the little details onsite.

Strategy planning  
Event design & agendas  
Project management  
Onsite management  
Entertainment sourcing  
Evening event  
Food & beverage  
Sponsorship logistics  
Giveaways & decor  
Expo hall  
A/V & production management  
Venue negotiations & contracting  

Let's plan your next event.

Ready to make the most of your next kickoff? Let's talk about options for your upcoming event.