dinner and cocktail hour at an incentive trip

Create valuable franchise events.

Your next franchise conference is poised to be the best yet, with the help of GoGather's expert event management.

GoGather has managed 1,000+ events for more than 1 million attendees, earning a 9.8 customer satisfaction score along the way. We've run gatherings from 50 attendees to more than 5,000, so wherever your franchise conference falls on that range, we've planned one that size before.

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Elevate your franchise events.

From location sourcing to details like gifting, GoGather's expertise, relationships, and creativity ensure your franchise events exceed expectations and produce results.

That expertise covers the full range of what a franchise conference needs, from a 50-person regional summit to a national convention topping 5,000 attendees. We plan the same way either way: your budget and your timeline live in Airtable from day one, so you can see where things stand without asking for a status update.

Personalized planning process that considers your company's goals and unique needs
Decades-long relationships with top venues and vendors
Dedicated team and transparent collaboration
Deep understanding of unique franchise needs

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How do you take your franchise event to the next level?

Franchisees have to take valuable time out of their week to attend a conference. That means the entire event needs to provide value.

It's more than just a nice cocktail networking hour. We've worked with several franchises to transform their typical conference into an inspiring event that franchisees can't wait to attend.

Training sessions.

Your franchisees are attending to get the latest information to help their businesses. Help them gain this knowledge in interesting and engaging ways through roundtables and other agenda formats (rather than just the 3-hour keynote!)

A roundtable works because it puts your franchisees in the conversation instead of in a chair. Mix in smaller breakout formats by region, tenure, or business challenge, so the training matches what each franchisee is dealing with that year.

Strategic agendas.

Attendees aren't the same as they were in 2019. The same old sessions don't work as well, and agendas are being changed as a result. We'll help you identify the best way to structure your event for maximum engagement.

That starts with the order of the day, not just the content in it. We look at when your franchisees have the most energy, where a hard business session belongs next to something lighter, and how much unstructured time an agenda needs before attendees start checking out.

Gamification.

Business owners are naturally competitive - why not tap into that spirit by incorporating gamification throughout your event? Whether it's games or trivia, your attendees will bond and learn while competing (bring your sponsors in too!)

Sponsor engagement.

Your sponsors and partners are vital to your business. Give them more than just a tabletop. Try incorporating different opportunities for sponsors to engage with franchisees - in a way that franchisees actually like (how about a ride-along in your sponsor's truck?)

The ride-along idea works because it turns a sponsor into part of the experience instead of a booth franchisees walk past. The same thinking applies to a product demo built into a session, or a sponsor-hosted activity during unstructured time, anywhere franchisees are already paying attention.

Activations.

Every session has an opportunity to engage your franchisees in ways that improve their business. We've seen great success with incorporating marketing or partner booths into sessions, where franchisees can see and interact with things like signage for their business.

Seeing the signage in person, instead of on a slide, is what makes it stick. The same goes for a product sample they can hold or a mockup of their own storefront. Franchisees remember what they touched more than what they were told.

Elevated networking.

Networking is one of the most important aspects of any conference. For your franchisees, it's a way for them to not only meet each other but learn best business practices. Facilitate introductions between your top franchisees and those looking to grow to help these conversations flourish.

Those introductions don't happen by accident in a room full of people. We plan for them: seating charts, structured meet-and-greets, and small-group formats that put your strongest performers next to franchisees who are still finding their footing.

Let's accomplish this together.

GoGather will manage all the logistics of your event so you can focus on engaging with your franchisees and driving your business forward.

Most franchise conferences take 6 to 12 months to plan well. If yours is a multi-day program with multiple tracks, or if you're heading to a destination city, plan on 9 to 12 months instead, so venues and hotel room blocks get locked in before demand pushes prices up. Throughout that process, your budget and timeline live in Airtable, updated as decisions get made, so you always know where things stand without waiting on a status call.

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How GoGather supports you.

Get the annoying tasks off your hands and focus on the larger goals of your event. GoGather will manage:

Venue & Accommodations Sourcing
Logistics (On & Off-site)
Budgeting & Reporting
Timeline Creation & Management
Event Design
Contract Management, Negotiations, & Legal Support
Receptions, Events, & Entertainment
Food & Beverage

On registration and event-app technology, we stay platform-agnostic. If your franchise system already has tools that work, we build around them instead of asking you to switch.

Vendors, including A/V, F&B, etc.
Registration & Communications
Branding, Printing & Signage
Custom Corporate Swag and Gifts
Trade Shows / Expo Hall
Sponsorship Fulfillment
Attendee Management
Onsite Support
Post Event Support
Risk Mitigation

What our franchise clients say.

Here's what franchise clients say after working with us.

"Having the team at GoGather was incredible! They were such great resources and we were able to enjoy our event so much more with them."

Courtney S.

"Planning, timing, and execution all went very well. The GoGather team reacted quickly and managed adjustments. Management of Caesars staff and hotel rooms was exceptional."

Renee Y.

What happens in Vegas… inspires the franchise world.

After five years without an in-person gathering, this franchise group wanted to reconnect their nationwide community with a 3-day conference in Las Vegas that celebrated franchisees, strengthened relationships, and inspired growth.

Read the case study >

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Make your franchise event the best yet.

GoGather can help you plan a customized event that will create unforgettable memories, meet your bottom line, and make attendees want to come back year after year. Schedule time to meet with our team.

That starts with a planning process built around your franchise system, not a generic template, whether you need a single annual conference or year-round franchise convention planning support.

All about GoGather's franchise services (AKA your FAQs)

GoGather offers full-service event planning for franchise brands. Learn more about our commonly asked questions below.

What types of franchise events does GoGather plan? We specialize in national and regional franchise conventions, including leadership summits, owner meetings, and vendor expos. We also support franchise incentive trips, sales summits, and other franchise events. Whether you’re bringing together one brand or managing multiple, we tailor the experience to your system’s goals.

How does GoGather support multi-brand franchise systems? We help unify different brands under one cohesive convention theme while giving each brand visibility through breakout sessions, activations, and vendor showcases. It’s all about building alignment while respecting brand individuality.

Can you help us increase franchisee engagement at the event? Yes. We incorporate gamification, networking strategies, and purposeful agenda design to keep franchisees involved and excited—before, during, and after the convention.

Does GoGather manage sponsor and vendor activations for franchise events? Absolutely. We design, coordinate, and manage expo halls, vendor showcases, and sponsor integrations, from booth logistics to branded experiences that drive ROI for your partners. We also make sure to incorporate fun new ideas into your sponsor packages to help improve your return year-after-year.

How does GoGather help measure success after the event? We work with you to define success metrics from the start—whether it’s franchisee satisfaction, retention, or implementation of new strategies. Post-event, we help gather insights and feedback that inform your next steps.

Does GoGather understand franchise attendees and how to structure content for them? Yes. We know that franchisees value practical, peer-driven content that helps their business succeed. We help you build agendas that include real-world case studies, operational best practices, small group learning, and opportunities for franchisee-to-franchisee connection, ensuring your content resonates and drives action after the event.

What’s included in your franchise convention planning services? Our services cover full logistics management, venue sourcing, agenda creation, creative direction, vendor coordination, budgeting, on-site support, and post-event wrap-up. Our affiliate network of vendors is also available to you so you can get the best vendors for your event.