Madison Shepherd leads GoGather's marketing and content efforts, and is often on-site at events capturing the moments that show what good event management looks like in practice. She writes about event marketing, attendee experience, and how companies can get more out of their events, from the planning stage through to measuring what worked.
Blog Post by Madison Shepherd — Marketing Manager
Leslie Taborga — Director of Business Development & PartnershipsFeb 18, 2026 2:15:00 PM5 min read
Your most pressing 2026 event questions, answered.
From recommendations on event length to the best locations for conferences, here are the ...
Start Reading
Madison Shepherd — Marketing ManagerFeb 18, 2026 9:15:00 AM22 min read
The 15 best cities for small conferences and events in 2027.
Looking for the best city to host your smaller conference in 2027? Consider hosting your ...
Start Reading
Madison Shepherd — Marketing ManagerFeb 18, 2026 7:00:00 AM15 min read
25 key event promotion ideas to increase attendance in 2026.
Discover the top ways to promote your next event, from social media influencers to direct ...
Start Reading
Madison Shepherd — Marketing ManagerFeb 16, 2026 9:30:00 AM12 min read
Best cities for conferences: see the top U.S. 2027 event locations.
See where the top conference destinations are in the United States and how to pick the ...
Start Reading
Madison Shepherd — Marketing ManagerFeb 6, 2026 8:30:00 AM7 min read
Do you need an event management agency or DMC?
This article will help you determine whether an Event Management Company or a Destination ...
Start Reading
Madison Shepherd — Marketing ManagerFeb 5, 2026 12:45:00 AM4 min read
5 things your event attendees love (and how to deliver them).
What makes attendees fall head over heels for an event? Here’s a rundown of what your ...
Start Reading
Madison Shepherd — Marketing ManagerJan 5, 2026 11:00:00 AM5 min read
How to drive early conference registrations.
Looking for ways to drive early registrations before your next conference? Here are some ...
Start Reading
Madison Shepherd — Marketing ManagerDec 30, 2025 12:30:00 PM6 min read
Marketing strategies to boost attendance at your next corporate event.
In this article, we’ll reveal the top 5 most effective marketing channels for engaging ...
Start Reading
Madison Shepherd — Marketing ManagerDec 16, 2025 1:24:02 PM11 min read
Questions to ask before hiring a corporate event management company.
Discover the 15 essential questions to ask before hiring a corporate event management ...
Start Reading
Madison Shepherd — Marketing ManagerDec 15, 2025 11:45:00 AM10 min read
15 statistics to help you define the ROI of incentive travel.
Discover the return on investment (ROI) statistics that will help you convince your ...
Start Reading
