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Reviving a legacy sales kickoff in Puerto Rico.
After years of scaled-down gatherings, a global leader in high-performance roofing solutions wanted to reignite its sales kickoff event. Partnering with GoGather, the company brought more than 300 sales representatives and leaders to Puerto Rico for a week of motivation and celebration.

GoGather hosts events internationally, from large-scale conferences to luxury incentive trips.  See our top destinations →

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Playa del Carmen incentive trip.

Our client is a world leader in science, with more than 50,000 employees globally. For their President's Club event, the team was looking to create a unique experience for their well-traveled team. They brought in GoGather to create a once-in-a-lifetime event to reward, inspire, and delight attendees.

Inspiration for your next event. From venues to decor, watch the latest tips for your next event.

Gather Gurus Podcast
Dive into all things corporate events, from incentive trips and the significance of branding to enhancing attendee experiences at conferences. Tune in for insightful discussions on how to elevate your events!

Need fresh ideas? Get the insights you need to make your 2026 events incredible. Read it now →

Madison Shepherd — Marketing Manager

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Madison Shepherd leads GoGather's marketing and content efforts, and is often on-site at events capturing the moments that show what good event management looks like in practice. She writes about event marketing, attendee experience, and how companies can get more out of their events, from the planning stage through to measuring what worked.

Blog Post by Madison Shepherd — Marketing Manager

Leslie Taborga — Director of Business Development & PartnershipsFeb 18, 2026 2:15:00 PM5 min read

Your most pressing 2026 event questions, answered.

From recommendations on event length to the best locations for conferences, here are the ...
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Madison Shepherd — Marketing ManagerFeb 18, 2026 9:15:00 AM22 min read

The 15 best cities for small conferences and events in 2027.

Looking for the best city to host your smaller conference in 2027? Consider hosting your ...
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Madison Shepherd — Marketing ManagerFeb 18, 2026 7:00:00 AM15 min read

25 key event promotion ideas to increase attendance in 2026.

Discover the top ways to promote your next event, from social media influencers to direct ...
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Madison Shepherd — Marketing ManagerFeb 16, 2026 9:30:00 AM12 min read

Best cities for conferences: see the top U.S. 2027 event locations.

See where the top conference destinations are in the United States and how to pick the ...
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Madison Shepherd — Marketing ManagerFeb 6, 2026 8:30:00 AM7 min read

Do you need an event management agency or DMC?

This article will help you determine whether an Event Management Company or a Destination ...
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Madison Shepherd — Marketing ManagerFeb 5, 2026 12:45:00 AM4 min read

5 things your event attendees love (and how to deliver them).

What makes attendees fall head over heels for an event? Here’s a rundown of what your ...
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Madison Shepherd — Marketing ManagerJan 5, 2026 11:00:00 AM5 min read

How to drive early conference registrations.

Looking for ways to drive early registrations before your next conference? Here are some ...
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Madison Shepherd — Marketing ManagerDec 30, 2025 12:30:00 PM6 min read

Marketing strategies to boost attendance at your next corporate event.

In this article, we’ll reveal the top 5 most effective marketing channels for engaging ...
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Madison Shepherd — Marketing ManagerDec 16, 2025 1:24:02 PM11 min read

Questions to ask before hiring a corporate event management company.

Discover the 15 essential questions to ask before hiring a corporate event management ...
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Madison Shepherd — Marketing ManagerDec 15, 2025 11:45:00 AM10 min read

15 statistics to help you define the ROI of incentive travel.

Discover the return on investment (ROI) statistics that will help you convince your ...
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