Madison Shepherd leads GoGather's marketing and content efforts, and is often on-site at events capturing the moments that show what good event management looks like in practice. She writes about event marketing, attendee experience, and how companies can get more out of their events, from the planning stage through to measuring what worked.
Blog Post by Madison Shepherd — Marketing Manager
Madison Shepherd — Marketing ManagerFeb 6, 2026 8:30:00 AM7 min read
Do you need an event management agency or DMC?
This article will help you determine whether an Event Management Company or a Destination ...
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Madison Shepherd — Marketing ManagerFeb 5, 2026 12:45:00 AM4 min read
5 things your event attendees love (and how to deliver them).
What makes attendees fall head over heels for an event? Here’s a rundown of what your ...
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Madison Shepherd — Marketing ManagerJan 5, 2026 11:00:00 AM5 min read
How to drive early conference registrations.
Looking for ways to drive early registrations before your next conference? Here are some ...
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Madison Shepherd — Marketing ManagerDec 30, 2025 12:30:00 PM6 min read
Marketing strategies to boost attendance at your next corporate event.
In this article, we’ll reveal the top 5 most effective marketing channels for engaging ...
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Madison Shepherd — Marketing ManagerDec 16, 2025 1:24:02 PM11 min read
Questions to ask before hiring a corporate event management company.
Discover the 15 essential questions to ask before hiring a corporate event management ...
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Madison Shepherd — Marketing ManagerDec 15, 2025 11:45:00 AM10 min read
15 statistics to help you define the ROI of incentive travel.
Discover the return on investment (ROI) statistics that will help you convince your ...
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Madison Shepherd — Marketing ManagerNov 21, 2025 12:06:38 PM8 min read
2026 corporate event trends: What planners need to know this year.
Discover the top corporate event trends for 2026, including immersive design, AI ...
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Madison Shepherd — Marketing ManagerNov 21, 2025 11:20:45 AM8 min read
2026 trends in event production, technology and attendee engagement.
Discover how your upcoming events can blend technology, storytelling, and creativity to ...
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Madison Shepherd — Marketing ManagerNov 19, 2025 12:30:00 PM11 min read
10 event management app tools to streamline event planning in 2026.
This list gives you 10 of our top event management and event planning apps, with both ...
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Madison Shepherd — Marketing ManagerNov 16, 2025 12:30:00 PM6 min read
Expert tips for managing tight event budgets in 2026.
Discover expert strategies from industry leaders to make the most of your budget, reduce ...
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