Situation: Trade Show Decentralization
A decentralized trade show program had a global temporary housing corporation confused. When they contacted us, the lack of a central database made tracking trade show items nearly impossible – the location, type, and number of exhibit properties were completely unknown. They were panicking, but we had it covered.
GoGather Actions
- Interviewed stakeholders to create an annual summary of current trade shows
- Created a Trade Show Request form for registration of new shows
- Inspected exhibit inventory at multiple locations, eliminated unusable properties, and created an new inventory system
- Created a live, real-time enterprise site for exhibit photos, property and promotional item inventories, annual show summaries and budgets
Winning Results
- Storage efficiency: storage costs lowered by reducing storage from 6 to 2 different sites
- A completely tracked and organized trade show program
- Program is still sustained through a webpage designed to share the information with all stakeholders
- Ongoing management of 30 shows per year: involves all show logistics, including registration, exhibit shipping, show service orders and promotional items
Brian Kellerman — Partner & CEO
Brian Kellerman co-founded GoGather in 2008 with a simple idea: give clients the horsepower of a large agency without losing the personal touch. He brings over 30 years of experience working with top global brands, and has spent his career thinking about what makes corporate events actually worth attending. Brian writes about conference strategy, incentive programs, attendee engagement, and where the events industry is headed next.