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Brian KellermanFeb 6, 2017 2:45:00 AM< 1 min read

Training Roadshows Increase Sales

Situation

A global life sciences company was challenged to keep sales people trained on their ever-expanding medical and lab essentials. To meet aggressive sales goals, they needed a fast but thorough way to immerse their sales team in the knowledge to present to medical personnel and lab technicians.

GoGather Actions

  • Created a roadshow across 8 cities to localize training where sales teams were concentrated
  • Provided learning environments that incorporated general sessions, small team device demos, and individual hands-on training in wet-lab settings
  • Ensured proper handling of sensitive devices and bio-materials
  • Customized to regionally unique differences in device needs

 

Winning Results

  • The entire sales group met the overall sales goal
  • 75% of the individual sales people met or exceeded the target sales goal
  • Training roadshows are now successful, ongoing programs occuring in multiple cities two or three times annually
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Brian Kellerman

Brian co-founded GoGather in 2008 to create an organization with big agency capabilities and a boutique agency feel. Working with top brands in multiple industries, Brian has translated corporate culture, goals and objectives into meaningful, personal experiences at events. From incentive programs in Bora Bora to conventions in Boston, Brian has covered the globe over the last two decades. As a leader within his agency and industry, Brian has served on the board of the San Diego chapter of the American Marketing Association and received one of the first Strategic Meetings Management Program certifications from the GBTA.

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