Situation
A global life sciences company was challenged to keep sales people trained on their ever-expanding medical and lab essentials. To meet aggressive sales goals, they needed a fast but thorough way to immerse their sales team in the knowledge to present to medical personnel and lab technicians.
GoGather Actions
- Created a roadshow across 8 cities to localize training where sales teams were concentrated
- Provided learning environments that incorporated general sessions, small team device demos, and individual hands-on training in wet-lab settings
- Ensured proper handling of sensitive devices and bio-materials
- Customized to regionally unique differences in device needs
Winning Results
- The entire sales group met the overall sales goal
- 75% of the individual sales people met or exceeded the target sales goal
- Training roadshows are now successful, ongoing programs occuring in multiple cities two or three times annually
Brian Kellerman — Partner & CEO
Brian Kellerman co-founded GoGather in 2008 with a simple idea: give clients the horsepower of a large agency without losing the personal touch. He brings over 30 years of experience working with top global brands, and has spent his career thinking about what makes corporate events actually worth attending. Brian writes about conference strategy, incentive programs, attendee engagement, and where the events industry is headed next.