Looking for swag bag ideas for your upcoming conference?
You’ve come to the right place.
Did you know that over 70% of event swag ends up in the trash before attendees even leave the venue? This not only impacts the environment but also misses the mark in terms of making a lasting impression (Retail Insider). Why invest in branded giveaways that are quickly tossed away?
Not all swag is made equal; attendees desire items in their gift bags that they'll genuinely appreciate and use after the conference.
Here are 10 conference swag bag ideas that won't find their way into the trash.
1. Quality Bag
Give your attendees high-quality goodie bags that can be used during and after the event. They will appreciate a bag that can be repurposed, like a durable tote for grocery shopping or a convenient beach bag. Additionally, showcasing your company logo on these reusable bags will help increase your brand awareness wherever they go.
2. Notebook and Pen
A nice notebook and pen are always a great conference swag item and can be incredibly useful for attendees. These items are not only handy for taking notes and jotting down ideas during the event, but can also be used for personal organization after the conference.
Additionally, equipping your attendees with a notebook and pen encourages active listening during the conference. Research indicates that physically writing notes down on paper improves memory retention, making the event experience more impactful for participants (Psychology Today).
3. Lanyard
Branded lanyards are a must-have at conferences.
Not only are they practical for holding name badges, keys, and important documents, but they also serve as a great promotional or sponsorship tool for your event. Including them in goodie bags can further increase brand visibility and create a sense of unity among attendees.
4. Portable Charger Puck
One of our favorite swag bag items, the power bank, is a fantastic gift that is sure to get people lined up to grab one. Keep your attendee’s devices powered up with a compact, lightweight wireless power bank, an ideal gift for busy professionals who are always on the go.
Pro tip: Be sure to fully charge the power banks before bagging them up, so attendees can use them during the conference.
5. High-Quality Chapstick
Consider the benefits of providing high-quality chapstick to attendees, especially in dry climate conference destinations like Vegas or Denver. This simple yet impactful swag gift will ensure your attendees stay comfortable throughout the event.
6. Survival Kit Theme
Headache at a conference? Not a problem when you give attendees survival kit-themed gift bags.
With essentials like Advil, anti-bacterial hand wipes, Liquid IV, trail mix, Emergen-C, and gum, imagine how much more prepared and comfortable guests will feel during your event. This gift is a great way to showcase your thoughtfulness and care for your attendees’ well-being.
You can even wrap up the survival kit in a cute branded fanny pack, one of the many creative swag bag ideas, that your attendees can sport around the event.
7. High-Quality Water Bottle, Mug, or Tumbler
Are you tired of trying to track down water during an event or (gross) drink out of the sink in your hotel room? We definitely are.
Give your attendees a high-quality water bottle, mug, or tumbler to keep them hydrated and caffeinated throughout the day (and one that won’t end up in the trash can). Not only will this swag gift serve as a lasting memento of the conference, but it can also be utilized as a practical beverage container. Consider investing in reputable brands such as Yeti, Stanley, and HydroJug that your attendees will appreciate.
Also, make sure to place refill stations throughout the event so your attendees can easily access water during the day.
8. Backpack
Instead of a regular tote bag, you can give your attendees a nice gift bag in the form of a branded backpack.
Branded backpacks add a touch of functionality and style to the conference experience, allowing attendees to carry all their items while displaying your logo. After the event, attendees can use their backpacks for work or adventure.
Pro tip: Invest in a pack that has a place to stash a water bottle and a secure laptop compartment.
9. Lightweight Jacket
We all know how chilly conference halls can get, so it's a good idea to have a jacket on hand.
Including a lightweight, branded jacket in the gift bag will ensure attendees stay warm and comfortable throughout the event.
Pro tip: Opt for a jacket that's not too bulky, making it easy for attendees to pack for the journey back home.
10. Customize it to Your Group
To leave a lasting impression, personalize the items in your gift bags to cater to the preferences of your conference attendees. Some may enjoy candles and self-care products, while others may prefer the practicality of Swiss Army Knives or toolkits. By customizing your gifts to align with your guest’s tastes, you ensure that each individual feels valued.
Frequently Asked Questions
What is a conference swag bag?
A gift bag at a conference is a bag filled with promotional items, gifts, or freebies that are given to attendees.
Why have swag bags at a conference?
Gift bags are typically given out to conference attendees as a gesture of appreciation or a marketing strategy to promote brands or products. After all, who doesn’t love receiving free goodies?
What kind of items can I typically expect to find in a conference swag bag?
Gift bag items often include branded merchandise, samples, product demos, promotional materials, and sometimes even useful or novelty items.
Are swag bags included in the cost of conference registration?
Yes, gift bags are typically included in the cost of conference registration, depending on the event organizer and the sponsorship arrangements.
What swag bag items should you avoid?
When considering gift bag ideas for events, avoid giving your attendees anything low-quality, likely to melt in hot weather, difficult to pack in a carry-on, or anything you wouldn’t keep yourself.
Are there any guidelines or restrictions on what can be included in conference swag bags?
Yes, there are often restrictions on what can be included in conference gift bags, which vary depending on each company and its brand restrictions. Certain items may need to match specific color schemes or branding requirements, while others like alcohol may be subject to company policies.
Can I opt out of receiving a swag bag if I prefer not to have one?
Yes, of course, attendees do not have to take a gift bag if they do not want one.
Where can I get branded promotions?
Reach out to your project manager for assistance with ordering branded promotions. If you're working with GoGather, we utilize our sister company GoPromoPro for all branded promotional items.
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