Skip to content
Woman presenting to an audience with sales kickoff meeting theme presentation
Katie MoserApr 18, 2023 10:45:00 AM13 min read

Getting Your Sales Team Pumped: Sales Kick-Off Meeting Themes for 2024 

You're in charge of planning your company's 2024 Sales Kickoff Meeting. You've got a great agenda, but you know something is missing. 

The event needs a theme. 

And before we get into all the details, if you want to skip right to the themes, click here.

You want something that will get everyone excited and energized for the meeting and make sure it's an event that everyone remembers. 

group enjoying a presentation about a sales kickoff theme

Going Beyond "Teamwork" Themes

Chances are, your sales team isn't feeling inspired by another generic 'excellence' or 'teamwork' theme (especially in a difficult business year). 

They need something fresh and exciting - something that speaks to them and gets them pumped up for their work ahead. 

A good theme can really set the stage for an engaging, meaningful meeting, so it’s important to take some time to decide on one that fits with your company's goals and resonates with those in attendance.  

That's why we've come up with five potential themes for your annual sales kickoff, each with its own unique benefits to motivate team members. 

By selecting one of these creative themes and incorporating relevant activities throughout the meeting agenda, you can elevate your event into an unforgettable experience that will leave lasting impressions on your sales teams.

Here are our tips for creating a successful sales kickoff with the right theme.

person presenting to a group based on the sales kickoff theme

Importance of Having a Theme for Sales Kickoff Meetings 

Having themes for your kickoff meetings can be the difference between an average event and one that leaves your teams inspired.

A good theme should capture the spirit of the meeting, set a positive tone and drive meaningful conversations. It should also inspire your sales organization to take action and get excited about their hard work ahead.

Here's why themes are important for annual sales meetings:

  • A theme helps make the meeting more memorable and enjoyable for attendees.
  • It can serve as a unifying force that brings different teams together to work towards common goals.
  • Having a theme helps focus conversations around key topics, ensuring everyone is on the same page when it comes to discussing strategies and initiatives during the meeting. 
  • Having fun activities centered around a specific topic increases engagement levels among attendees and encourages them to participate in meaningful discussions throughout the agenda. 
  • A well-chosen theme can give your team an extra boost of motivation as they embark on their sales journey post-meeting - creating an atmosphere that will bring success.


Key Areas to Highlight Your Theme

With the appropriate sales kickoff theme, you can tie many aspects of your kickoff meeting to that theme. Here are just a few areas to consider when building the theme:

  • Sales kickoff agenda
  • Sales strategy sessions
  • Breakout sessions
  • Sales presentation
  • Team building activities
  • Motivational guest speakers or your guest keynote speaker


group brainstorming sales kickoff theme in a room with a flip chart and laptops

Five Tips for Developing a Sales Kickoff Theme 

Organizing a successful sales kickoff event for your team is no easy feat. It takes careful planning to ensure that the agenda, activities, and conversations are focused on achieving key objectives. 

With this in mind, here are five tips for developing an engaging theme for your event.

Set Goals

Before selecting a theme for your sales meeting, it is important to have an idea of your overall goal or objective. Consider what you want attendees to learn and take away from the event - this can help guide your selection process. 

Make sure your leaders, including the sales managers, are involved in setting these goals. Understand the sales strategy for this year.

Tie into Your Company Goals

When choosing a theme, you should also consider how it ties into your company's overall goals and mission statement - this will ensure the event aligns with core values that are important to the organization. 

Additionally, look at ways to make the theme relevant to each department or team in attendance, so everyone can find something meaningful in the event regardless of their specific roles. 

Your marketing department is also critical here. They understand the external market and what messages are being sent to your customers, so they can help identify key areas to focus on.

Understand Your Audience

Get to know your audience prior to planning your sales kickoff meeting - this will help you choose a theme that resonates with them and speaks to their needs or interests. 

You could survey attendees before the event to get a better sense of their preferences or consult key players within each team for ideas on which themes would be most effective for achieving success during the meeting. 

Know Your Expertise

When crafting an agenda around a specific theme, make sure you’re aware of what topics you're comfortable talking about and leading conversations on - this will give you confidence as you lead discussions throughout the meeting and ensure that attendees receive valuable insights from knowledgeable speakers. 

Your theme should also help reinforce learning around your product or service, so the sales department can feel prepared for selling in the upcoming year.

Understand the Format of the Event

Keep in mind that some themes may require more interactive activities than others; when deciding on one, factor in how much time you have available and how best to utilize it given both topic selection and format considerations (i.e., virtual vs in-person). 

This will help ensure attendees stay engaged throughout while still allowing enough time for all agenda items to be covered thoroughly.

thought bubbles indicating ideas for sales kickoff themes

Creative Themes for Your Next Kickoff Meeting

Choosing the right theme for your kickoff meeting can make all the difference in terms of engagement and morale. 

A great sales meeting theme is catchy yet informative. It serves a purpose beyond just being interesting.

To help you get started, here are five potential themes that could be used at your next sales meeting - Connect, Explore, Culture of Excellence, Customer-Centric Selling, and Empower - each with its own unique benefits for motivating attendees.


This theme encourages attendees to connect with each other, their goals, and the company. 

It enables people to become better acquainted with their peers, build trust and strengthen ties with each other to better collaborate on projects. It can also help focus conversations around key topics and strategies for success.

This is an important theme to leverage team building. 

Here are some ideas for topics for breakout sessions:

  • How to Foster Strong Connections through Effective Communication
  • Building Bonds with Your Team: Steps for Strengthening Cross-Departmental Collaboration
  • Creating a Company Culture of Connection Through Appreciation and Empathy 
  • Networking Strategies for Making Lasting Professional Relationships 
  • Fostering Meaningful Connections with Customers Through Personalization 



This theme encourages your sales reps to go beyond their comfort zone and explore new ideas, strategies, and solutions. 

It emphasizes the importance of creativity and innovation in business, inspiring everyone to think outside the box when it comes to coming up with innovative solutions for challenges or opportunities they may face in the future.

Here are some ideas for presentation topics:

  • How to Foster Creativity and Innovation Through Exploration 
  • Strategies for Uncovering New Ideas, Solutions, and Opportunities 
  • Thinking Outside the Box: Tips for Effective Problem Solving
  • Ways to Encourage Employees to Take Risks While Pursuing Successful Outcomes 
  • The Benefits of Risk-Taking in Business Growth Strategies


"Culture of Excellence"

This theme focuses on celebrating the successes of individuals and specifically your sales teams.

It emphasizes that by setting high standards for performance and striving for excellence, everyone can achieve more than they imagined possible - which ultimately leads to greater success overall.

Here are some topic ideas for your event, focusing on leadership presentations: 

  • Building a Culture of Excellence: Steps for Creating High-Performance Behaviors
  • Motivating Employees to Reach New Heights Through Positive Reinforcement 
  • Rewarding Excellence: Ideas for Recognition That Will Inspire Your Team
  • Establishing Strong Standards of Performance and Quality in the Workplace 
  • Celebrating Success Together: Tips for Effective Team Appreciation Events


"Customer-Centric Selling"

This theme promotes customer-centric thinking by equipping attendees with knowledge of customer needs/wants and how best to meet them. 

It helps ensure sales reps are always focused on the customer's best interests, even when faced with difficult decisions or challenges that may arise in a sale situation. 

Here are five topic ideas for this theme:

  • 4 Strategies for Building a Customer-Centric Culture
  • How to Achieve the Perfect Balance Between Quality and Speed When Serving Customers 
  • Understanding Your Customer's Needs: Techniques to Improve the Buyer Experience 
  • Harnessing the Power of Emotional Intelligence for Improved Customer Relationships 
  • 5 Tips for Creating Engaging, Personalized Experiences with Every Sale



This sales meeting theme encourages attendees to harness their inner strength and power, focusing on the importance of personal growth and development in order to achieve greater success. 

It emphasizes that everyone has potential and can use it to reach new heights with the right attitude and mindset. Activities such as team-building exercises, goal-setting activities, or inspirational stories can be incorporated into this theme.

Here are five presentation ideas for this theme:

  • Harnessing the Power of Self-Confidence to Achieve Greater Success
  • Unleashing Your Inner Leader: Tips for Becoming a More Effective Leader 
  • Steps to Overcome Challenges and Reach New Goals 
  • The Benefits of Setting Clear, Attainable Goals in the Workplace 
  • How to Create an Environment That Encourages Personal Growth and Development


group of women happily discuss a topic related to their sales kickoff theme

How to Make Your Meeting Theme Resonate

Getting your sales meeting to resonate is more than just choosing a fun theme. Even if your kickoff is an in-person event, it can be difficult to make the message stick after everyone leaves.

To make sure your entire team benefits from the theme and topics of your event, here are some tips for making the theme more than just a fun word or logo on your agenda.

Focus on the Benefits

An effective way to make your sales meeting theme resonate with attendees is to focus on the benefits it offers. 

Demonstrate how their participation in the meeting will bring about positive change and create a better work environment for everyone. 

Remember that the goal of your event is to motivate everyone and get them excited about new strategies and initiatives, so focus on what the team can achieve together if they all take part in the activities proposed. 

Make sure everyone is aware of how their individual roles are integral parts of achieving success as a collective whole. 

Focus on the Meeting Agenda

It’s also important to make sure that each activity relates directly back to the theme at hand. 

This ensures that everyone stays focused on the task at hand and doesn’t wander off-topic. 

For example, if your theme is customer-centric selling, then make sure that each activity or training session has something to do with selling or customer service. This can include role-playing different scenarios involving customers or hosting a Q&A session with sales experts who share their tips and tricks for successful sales tactics. 

Or share success stories from attendees and their clients to inspire and motivate.

In addition, if you choose an interactive theme such as “Exploration” then provide adequate opportunities for attendees to actually explore new ideas during the event. 

Incorporate icebreakers or group activities that challenge people’s creativity and allow them to form new solutions outside of their usual scope of thinking. 

Giving people ample chances to express themselves through creative means will help foster a sense of collaboration, which will increase team morale as well as improve overall productivity. 

Focus on the Fun

Finally, don’t forget to have fun!

Creating an enjoyable atmosphere throughout the entire event is essential in order for people to remain engaged and motivated until the end. 

Don’t be afraid to inject some lightheartedness into your meetings by incorporating humorous stories, playing games, or funny anecdotes related to the theme or recent sales interactions. 

Having fun during these kinds of events helps boost employees' morale, making it easier for them to stay motivated even after they leave the meeting room.

man participating in a virtual kickoff on his phone and laptop

How to Incorporate Themes into a Virtual Sales Kickoff

Virtual sales kickoffs have become increasingly popular over the past few years. With companies spread across the world, virtual kickoffs give the opportunity for flexibility and cost efficiency.

With virtual sales meetings, it's especially important to focus on engagement. Remote attendees can easily lose focus (checking their email...) and it can be much harder to get your message across.

Just like an in-person event, a theme helps to focus a virtual event around a single topic or idea, which makes it easier for participants to stay on track throughout the meeting. 

Themes also provide an opportunity for creativity in terms of activities and presentations that can be used to capture people’s attention and keep them engaged. 

When planning a virtual sales kickoff meeting, we recommend taking a strategic approach that considers the format of the virtual event, incorporating creativity and interactivity through theming and agenda structure.

Here are our tips for theming and planning a virtual kickoff meeting.

Start With the Basics

Ensure that everyone has access to the right technology for a successful virtual meeting. This includes being familiar with the platform and having reliable internet connections, audio, and video capabilities. 

Get Creative

When dealing with virtual events, it is important to get creative in how you incorporate a theme into your meeting - especially when many of the attendees are remote or working from different places. 

To make the experience more engaging for attendees, try using interactive technologies such as polls or quizzes that relate to the theme of your event. Doing so can help keep everyone involved until the end (and continue to reinforce that theme). 

Invest in Good Visuals

Visuals are always an important element of any meeting, but they become even more crucial when doing virtual events since you have to capture and maintain your audience’s attention without physical engagement. 

Use videos, images, or infographics related to your themes to help illustrate points and keep people engaged during presentations.

Give Attendees Something Tangible

The lack of physical interactions during a virtual kickoff can be difficult to overcome, so try giving each team member something tangible that can remind them of the meeting long after it ends - like a branded swag bag filled with items related to the theme of your event. 

Doing this will create a lasting connection between each attendee and your company while also helping them remember all the key takeaways from your presentation. 

Use Training Sessions Strategically

Training sessions are one of the best ways to ensure that all attendees get equal time discussing topics and building sales skills related to the overall theme.

In a virtual setting, it's especially important to make sure everyone gets a voice. It's helpful to divide large groups into smaller ones and assign specific tasks within each session. 

These groups are typically going to be smaller than the ones you would have in person, and the specific tasks will help make sure everyone is participating.

Follow up with Actionable Items

Following up on an event is just as important as organizing it, so don’t forget to send out actionable items post-meeting. 

Make sure that everyone gets clear next steps on what needs to be done in order for them all collectively reach success together and offer support whenever needed throughout this process - either through emails or follow-up calls/meetings if necessary. 

Doing this will ensure that everyone remains committed to achieving the goals set during your event.

Virtual Sales Kickoff Ideas

Here are some ideas for themes specific to your virtual sales kickoff:

  • Virtual Sales Mastery
  • Empathy and Authenticity
  • Collaborative Sales Acceleration
  • Digital Sales Expansion
  • Building Resiliency


Conclusion: Why Choosing a Theme for Your Sales Kickoff Meeting is Important

Choosing the right theme for your sales kickoff meeting is essential to maximize its success and ensure that attendees walk away feeling motivated and inspired. 

Each of these suggested themes – Connect, Explore, Culture of Excellence, Customer-Centric Selling, and Empower - brings something unique to the table but all have one thing in common: they encourage people to think outside of the box and engage with each other on a deeper level. 

By making sure activities are relevant to the chosen theme and providing opportunities for creativity during the event, you can create an enjoyable atmosphere that will help foster collaboration among team members while also boosting morale overall. 

With this combination of fun and focus, you’ll be well on your way toward creating a successful annual meeting and setting your entire sales team up for success.

Woman giving event presentation with title 'Make Your Next Event shine with GoGather'



Katie Moser

Katie Moser is the Director of Marketing and Business Development at GoGather. She has an extensive background in creating content and branding for events, working with speakers, and managing agendas for conferences. When she's not updating blog posts and sending out social media posts, she helps clients identify areas of opportunity for their events from branding to communications. In her downtime, she enjoys spending time at one of the many beautiful San Diego beaches, exploring new breweries, or chilling at home with her cat.