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Katie MoserApr 20, 2023 2:26:50 PM4 min read

Motivate Your Sales Team with Kickoff Meetings and Incentive Travel

A combination of incentive travel and kickoff meetings is the secret to increased sales motivation and business success.

According to a study done by the Incentive Research Foundation, a combination of a sales kickoff meeting and incentive travel program can lead to a 15% increase in sales performance.

Motivation is particularly important in a year of economic uncertainty combined with a continually strong workforce. Companies need to employ tools to not only motivate their sales teams to sell more, but also convince them to stay with the company.

In this article, we will explore how to use these two strategies effectively to help your sales team hit their targets.

Why is it Important to Motivate Your Sales Team?

Motivation is particularly important for sales teams, especially since the job can often be grueling. It's important for companies to keep their sales teams moving toward their goals, since they're the ones bringing in the cash. Here are some other reasons why motivation is important:

  • Improved Performance: When salespeople are motivated, they are more likely to perform at their best and achieve their sales targets. Motivation can help salespeople push through challenging times, stay focused on their goals, and persist in the face of rejection or setbacks.
  • Higher Morale: A motivated sales team is also likely to have higher morale, which can translate into a more positive and supportive work environment. When salespeople feel motivated, they are more likely to collaborate, share best practices, and support one another, leading to better teamwork and stronger relationships.
  • Increased Retention: When salespeople feel motivated and engaged in their work, they are less likely to leave their job for another opportunity. By investing in motivation and engagement, companies can improve employee retention and reduce turnover costs.
  • Competitive Advantage: Finally, having a motivated and high-performing sales team can give companies a competitive advantage in their industry. When salespeople are achieving their targets and providing excellent service, they can help differentiate the company from competitors and attract new customers.

Next let's look at kickoffs and incentive trips separately and analyze how to make the most of each.

Kickoff Meetings: Energize Your Sales Team

A kickoff meeting is a gathering of your sales team at the beginning of a new quarter, year, or sales cycle. The purpose of this meeting is to motivate and energize your sales team, set expectations and goals, and provide them with the tools they need to succeed.

Kickoffs are typically annual events at the beginning of a fiscal year, which allows companies to set goals for the new year and reward top performers for the year previous. 

To make the most out of your kickoff meetings, consider the following tips:

  • Set clear goals and expectations: Let your sales team know what is expected of them during the upcoming sales cycle. Make sure you set realistic targets that are challenging but achievable.
  • Provide training and resources: Equip your sales team with the knowledge and tools they need to succeed. Offer training sessions on new products or sales techniques and provide them with the necessary resources, such as marketing materials and sales scripts.
  • Celebrate successes: Acknowledge and celebrate the successes of your sales team. Recognize top performers and offer incentives for hitting milestones or achieving specific goals.

Kickoffs are a great way to get teams amped up for the year to come. Targets are set for each of the teams, which also provides a great opportunity to introduce an incentive travel program that individuals can work toward. Let's look at how to make the most of these trips.

Incentive Travel: Reward Your Sales Team

Incentive travel is a powerful tool to motivate and reward your sales team. It involves offering a travel experience as a reward for hitting sales targets or achieving other goals. Incentive travel can be anything from a weekend getaway to an exotic vacation, depending on the size of the achievement.

Here are some tips to make the most out of your incentive travel program:

  • Set clear goals: As with kickoff meetings, it is crucial to set clear and measurable goals that your sales team can work toward. Make sure the goals are achievable but challenging.
  • Choose an attractive destination: Select a destination that will motivate your sales team. Consider factors such as climate, culture, activities, and local attractions.
  • Plan an exciting itinerary: Create an itinerary that includes exciting activities and experiences that your sales team will remember for a long time. Consider activities such as sightseeing, adventure sports, or team-building exercises.
  • Make it inclusive: Ensure that all members of your sales team have the opportunity to participate in the incentive travel program. Consider offering smaller rewards or prizes for those who do not qualify for the main reward.

By providing an incentive program, sales teams have something tangible to strive for. Often, these are more effective than standard cash rewards.

Leveraging Sales Kickoffs with Incentive Travel Programs for Higher Motivation

Motivating your sales team is crucial to achieving your business goals.

By leveraging both kickoff meetings and incentive travel in your motivation strategy, you can provide your sales team with the tools, resources, and motivation they need to hit their targets.

Remember to set clear goals, celebrate successes, and offer attractive rewards to keep your sales team motivated and engaged. With the right strategy in place, your sales team will be on their way to exceeding their targets and driving your business to success.

Looking to set up a strategy for 2024? Let's talk kickoff and incentive programs and how GoGather can help you set your sales team up for success.


Katie Moser

Katie Moser is the Director of Marketing and Business Development at GoGather. With over 10 years of experience in marketing and a certificate in meeting and event planning, she has an extensive background in creating content and branding for events, working with speakers, and managing agendas for conferences. When she's not updating blog posts and sending out social media posts, she helps clients identify areas of opportunity for their events from branding to communications. In her downtime, she enjoys spending time at one of the many beautiful San Diego beaches, exploring new breweries, or chilling at home with her cat.