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Reviving a legacy sales kickoff in Puerto Rico.
After years of scaled-down gatherings, a global leader in high-performance roofing solutions wanted to reignite its sales kickoff event. Partnering with GoGather, the company brought more than 300 sales representatives and leaders to Puerto Rico for a week of motivation and celebration.

GoGather hosts events internationally, from large-scale conferences to luxury incentive trips.  See our top destinations →

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Playa del Carmen incentive trip.

Our client is a world leader in science, with more than 50,000 employees globally. For their President's Club event, the team was looking to create a unique experience for their well-traveled team. They brought in GoGather to create a once-in-a-lifetime event to reward, inspire, and delight attendees.

Inspiration for your next event. From venues to decor, watch the latest tips for your next event.

Gather Gurus Podcast
Dive into all things corporate events, from incentive trips and the significance of branding to enhancing attendee experiences at conferences. Tune in for insightful discussions on how to elevate your events!

Just released: 2026 event trends guide. Learn all the ideas you need to make 2026 incredible!  Read it now →

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Madison ShepherdJan 2, 2025 2:52:38 PM1 min read

Corporate event trends to watch in 2025 [e-book].

Download the event trends guide.

The 2025 event trends guide is your ultimate resource for crafting impactful conferences and corporate events this year.

“With how quickly our industry evolves, we wanted to build a resource that helps not just our team, but the entire events community,” said Brian Kellerman, CEO & Partner at GoGather, in an article by Exhibitor Magazine. “We brought together insights from our internal experts to create a guide we hope will support others in designing more impactful, modern events in 2025.”

group of event attendees watching a corporate conference presentation

Here are some key takeaways to inspire your next gathering:

  • Prioritize sustainability: From eco-friendly venues to zero-waste practices, attendees now expect sustainable initiatives at events. Curate thoughtful swag that’s both functional and environmentally conscious.
  • Leverage influencers: Don’t underestimate the power of event-specific influencers, including your attendees. Social media posts and user-generated content can amplify your event’s reach and impact.

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  • Focus on sensory experiences: Create immersive moments that engage all senses, from chef-led dining to interactive activities. These experiences leave a lasting impression on attendees.
  • Engage Gen Z: As Gen Z becomes a larger part of the workforce, design events with their values in mind—authenticity, social responsibility, and collaboration.
  • Elevate the attendee journey: Personalize every step, from pre-event communications to tailored activations onsite, to ensure your attendees feel valued and connected.

Ready to make 2025 your best year yet?

Download the guide and start planning today.

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Madison Shepherd
Madison Shepherd is a Marketing Specialist at GoGather. When she's not writing blogs or sending out social media posts, she enjoys hiking, traveling, or reading at one of the many beautiful beaches in San Diego.

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