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Reviving a legacy sales kickoff in Puerto Rico.
After years of scaled-down gatherings, a global leader in high-performance roofing solutions wanted to reignite its sales kickoff event. Partnering with GoGather, the company brought more than 300 sales representatives and leaders to Puerto Rico for a week of motivation and celebration.
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GoGather hosts events internationally, from large-scale conferences to luxury incentive trips.  See our top destinations →

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Playa del Carmen incentive trip.

Our client is a world leader in science, with more than 50,000 employees globally. For their President's Club event, the team was looking to create a unique experience for their well-traveled team. They brought in GoGather to create a once-in-a-lifetime event to reward, inspire, and delight attendees.

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Inspiration for your next event. From venues to decor, watch the latest tips for your next event.

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Gather Gurus Podcast
Dive into all things corporate events, from incentive trips and the significance of branding to enhancing attendee experiences at conferences. Tune in for insightful discussions on how to elevate your events!
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Need fresh ideas? Get the insights you need to make your 2026 events incredible. Read it now →

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Madison Shepherd — Marketing ManagerJan 2, 2025 2:52:38 PM1 min read

Corporate event trends to watch in 2025 [e-book].

Download the event trends guide.

The 2025 event trends guide is your ultimate resource for crafting impactful conferences and corporate events this year.

“With how quickly our industry evolves, we wanted to build a resource that helps not just our team, but the entire events community,” said Brian Kellerman, CEO & Partner at GoGather, in an article by Exhibitor Magazine. “We brought together insights from our internal experts to create a guide we hope will support others in designing more impactful, modern events in 2025.”

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Here are some key takeaways to inspire your next gathering:

  • Prioritize sustainability: From eco-friendly venues to zero-waste practices, attendees now expect sustainable initiatives at events. Curate thoughtful swag that’s both functional and environmentally conscious.
  • Leverage influencers: Don’t underestimate the power of event-specific influencers, including your attendees. Social media posts and user-generated content can amplify your event’s reach and impact.

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  • Focus on sensory experiences: Create immersive moments that engage all senses, from chef-led dining to interactive activities. These experiences leave a lasting impression on attendees.
  • Engage Gen Z: As Gen Z becomes a larger part of the workforce, design events with their values in mind—authenticity, social responsibility, and collaboration.
  • Elevate the attendee journey: Personalize every step, from pre-event communications to tailored activations onsite, to ensure your attendees feel valued and connected.

Ready to make 2025 your best year yet?

Download the guide and start planning today.

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Madison Shepherd — Marketing Manager
Madison Shepherd leads GoGather's marketing and content efforts, and is often on-site at events capturing the moments that show what good event management looks like in practice. She writes about event marketing, attendee experience, and how companies can get more out of their events, from the planning stage through to measuring what worked.

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