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Meetings and events are essential for learning and networking, but no one can deny that they also can be exhausting for attendees and event staffers alike.

The event management market has demonstrated remarkable growth over the past ten years and is projected to continue on a strong upward path.

Data-based ROI has long been a reliable measure for event success, but does it really measure what’s most important the way ROE can?

Now that AI has become the dominant topic in event marketing, it’s important to figure out how to navigate the best way to use this new technology. When and how should AI be a part of the workflow, and how much is too much?

While the full impact remains uncertain, event organizers must stay ahead by understanding how these changes might affect their costs.

As the events industry continues to evolve, understanding the expectations and preferences of the next generation of professionals has never been more crucial.

In this episode of Smart Start Radio, event experts share practical ways AI is helping marketers and planners—like generating content, editing videos, and analyzing survey data faster than ever. 

Here’s a combination of what’s in the ether — and what should be, in our humble opinion. Presenting 2025’s biggest event industry trends (or trends-to-be). 

Focused attention and engagement are critical to the success of any organization’s employees and the company as a whole.