If you’re planning events for 2026 and beyond, the rules of engagement are already changing. Attendees expect more than a stage and a screen from your events. They want to feel part of the story. Technology is evolving, and audiences are craving experiences that feel worth traveling to.
So how can planners keep up? How do you balance cutting-edge production with meaningful, human connection?
To find out what’s next for live events, we sat down with two leaders from our A/V affiliate partner Tallen, who are helping shape the future of event production: Tamesis Batiste, Project Director of Enterprise Events, and Victor Johnson, Production Designer.
Tamesis has spent 14 years growing with Tallen, starting as a production assistant and now leading large-scale creative shows. Victor, who joined the team last year, brings a fresh, design-forward perspective that blends technology and storytelling to create memorable events.
We are excited to share what advice they have for planners looking to stay ahead in 2026.
Quick summary.
Here’s what we’ll explore in this article:
- Immersion is the new expectation. Why attendees no longer want to watch passively, but to feel part of the story.
- Blending creativity and technology. How production teams are redefining event design through real-time rendering and theatrical elements.
- A new era of hybrid connection. Why digital integration is expanding (not replacing) the live experience.
- How planners can stay ahead in 2026. Practical advice on partnering early and creating purpose-driven moments.
- What attendees really want next. How to balance innovation with authenticity to make every event experience personal.
1. Immersion is no longer optional.
When asked what’s ahead for 2026 events, Victor doesn’t hesitate. “I see the seamless integration of visual technology and scenic design,” he says. “LED walls are becoming more than backdrops. They’re part of the set itself, windows into environments that would be too difficult or expensive to build.”
He explains that tools like real-time rendering are making that process faster and easier, giving designers more freedom to make changes on-site. “It shortens pre-production and lets us experiment more. Clients want events that feel immersive. That’s a need now, not a nice-to-have. People want to feel included.”
Tamesis agrees. “2026 is about using technology to support creativity, not replace it. The goal is to bring inspiration and energy to the room, not simply put up a big LED wall.”
She adds that creating a sense of purpose is key. “Technology should always serve the story, not become the story.”
What planners can do about it:
- Ask your production partner how scenic design and visual tech can blend to create a more immersive space for attendees.
- Use LED walls or projection not as decoration, but as an extension of your event theme.
- Budget time for creative iteration in pre-production. The best immersive moments often come from last-minute inspiration.
Related: Wondering what really separates event production from event management? Here’s our breakdown.
2. Blending creativity and technology.
As technology continues to evolve, both Tamesis and Victor see it as an extension of the creative process, not a substitute for it.
“I use AI as a design tool,” Victor says. “It’s great for jump-starting ideas or helping me visualize something quickly. But it’s just one piece of the puzzle. Human creativity still drives the final product.”
Tamesis nods. “AI and automation are incredible, but I’m passionate about pairing these tools with genuine, emotional moments of connection,” she says. “Sometimes it’s the simplest thing that creates the biggest impact, like using different colored seating or lighting to make a room feel fresh and unexpected.”
That mix of theatrical design and technology is what they believe will define the next wave of live events. Victor explains it this way: “We can completely change the look and feel of a ballroom in a few hours. Every part of the show can have its own energy while still feeling cohesive. That’s where the ‘wow’ factor really comes from.”
Tips planners can implement:
- Look for production partners who talk about storytelling, not simply specs.
- Test small design changes (lighting, fabric, seating layouts) to add personality without blowing your budget.
- Ask how AI tools or real-time rendering can support your creative process, especially in the concept phase.
Related: Here are 6 interesting ways to incorporate AI into your next event.
3. A more connected hybrid experience.
When asked if live events are becoming more dynamic and connected, both event production professionals agreed.
“With faster internet and smarter technology, we can now bring the virtual and physical experience closer together,” Victor says. “Even when people can’t be there in person, they can still be part of the event through interactive moments, feedback, and real-time visuals.”
He explains that Tallen teams are constantly brainstorming ways to keep virtual audiences engaged. “We use client platforms for live Q&As, virtual networking, and shared experiences that tie the audience together.”
Tamesis agrees. “We’re living in a new era of storytelling, and we want our clients to see what’s possible,” she says. “Sometimes we’ll bring tech demos to life right in front of them, like dynamic sound that moves around the room or silent disco headsets to create focused, immersive moments. It’s hard to describe the effect until you actually experience it.”
Planner tips:
- Design your event as if both in-person and virtual audiences will attend. That mindset makes experiences more flexible.
- Use digital tools for real-time engagement, such as polls, Q&A, and crowd reactions.
- Ask your production team to demo new tech in advance so you can see the potential firsthand.
4. Partner early.
When it comes to creating experiences that stand out, both Tamesis and Victor say timing is everything.
“Partner with us [your production partner] from the very beginning,” Tamesis advises. “Venue selection, setup time, even the shape of the room. Those decisions affect everything. We can help clients make smart choices early that make creativity and efficiency possible.”
She’s a big believer in collaboration from day one. “When we’re part of the process from the start, we can design with purpose. Even something small, like changing the drapery color, can completely change the mood.”
Victor adds that planners should rethink traditional formats, too. “Move away from static slides,” he says. “We’re surrounded by motion graphics and dynamic visuals in everyday life. Events should reflect that energy. Use LED walls, big bold text, and opening videos that make your message pop. That’s what makes an event feel alive.”
Both agree that success comes from treating production partners as creative collaborators, not only vendors. “When we’re involved early,” Tamesis says, “we can help shape the entire experience, not just the setup.”
How planners should react:
- Bring your production team in before you finalize the venue or layout, as it can save you time and money later.
- Ask for creative input early, even before budgets are set. They may suggest efficient ways to achieve your vision.
- Think about storytelling from the start. Every design, light, and sound choice should connect to your message.
5. What your attendees really want.
Even as technology evolves, event attendees still crave something deeply human.
“With so many AI-driven designs, people want that personal touch,” Victor says. “They want to connect with each other and with the brand. That’s where we can really make an impact.”
He’s been experimenting with concepts that mix art, tech, and attendee participation. “Recently, we designed a wishing tree where attendees add their goals for the next year. It becomes a living piece of art that grows over time and reminds everyone how connected they are.”
Another idea he loves is an AI-powered video wall that changes as people approach it. “The visuals shift based on crowd movement. It’s fun, it’s interactive, and it teaches people about the brand through experience.”
Tamesis says that the balance between innovation and simplicity is key. “You don’t have to over-engineer everything,” she says. “Sometimes the most memorable moments come from simple, shared experiences. We love a photo booth, a DJ in the lobby, or a friendly game at an expo. Those small touches remind attendees why being there in person matters.”
She adds, “We live in a digital world, but sometimes a vinyl record still sounds better than streaming.”
What planners can do about it:
- Mix high-tech activations with low-tech connection points like lounges, games, or live artists.
- Create opportunities for people to contribute or co-create something, even in small ways.
- Keep your event’s emotional impact in mind as much as the logistics. People remember how it made them feel.
Related: Wondering what's shaping 2026 events? Read our 2026 event trends guide.
The takeaway for event planners.
2026 is your chance to rethink how you bring people together. The most impactful events will be the ones that use technology to tell a story and make people feel part of something bigger.
Here’s how to stay ahead of the curve:
- Loop in your production partner early. The earlier you collaborate, the easier it is to align creativity, logistics, and budget.
- Design every space with intention. Think beyond your stage. Hallways and even check-in areas can be part of the experience.
- Use technology with purpose. Don’t add tech for the sake of it. Every visual and interactive feature should serve your story.
- Keep the human element front and center. People remember how your event made them feel, not how many LED panels you used.
As Tamesis says, “It’s about creating purpose in every detail.”
And Victor sums it up perfectly: “Events should feel like special occasions, not live slide decks.”
Ready to plan your 2026 event experience?
At GoGather, we collaborate with forward-thinking production teams like Tallen to create events that deliver results. Whether you’re planning a conference, meeting, or kickoff, our team can help you bring your brand story to life.
