How a franchise turned an incentive trip into a true reward.
INDUSTRY
Franchise
QUICK SUMMARY
This franchise group wanted to celebrate its top performers with an incentive trip that actually felt like a reward. Partnering with GoGather, they hosted a relaxed, flexible getaway at Baker’s Cay Resort in Key Largo that balanced connection, free time, and unforgettable moments.
RESULTS
The five-day trip delivered high engagement, meaningful networking, and easy travel logistics. Attendees returned refreshed and ready for the year ahead.
ABOUT THE CLIENT
We partnered with a national franchise organization that recognizes top-performing owners and sales leaders with an annual incentive trip. After years of structured itineraries, they wanted this experience to feel more personal and rewarding.
Rethinking the incentive trip experience.
Forget rigid schedules and back-to-back sessions. GoGather created a “choose-your-own-adventure” itinerary where attendees could spend their days however they liked, from paddleboarding and spa visits to glass-bottom boat tours and beachside relaxation.
The trip featured two key moments:
- A beachfront welcome reception
- A sunset celebration dinner
This strategy gave the week structure without overwhelming it. Everything else was optional, yet participation stayed high because every activity was fun, flexible, and easy to join.
Building genuine connection.
These franchise owners spend most of their time running their businesses, so face-to-face connection is rare. The relaxed setting encouraged organic networking and conversation. Morning coffee chats turned into peer mentoring; happy hours evolved into idea-sharing sessions.
By the end of the trip, attendees felt more connected to their franchise community.
The venue: Baker’s Cay resort.
Set on a private stretch of Key Largo’s coast, Baker’s Cay provided the perfect mix of luxury and laid-back comfort. Guests enjoyed the resort’s quiet beaches, clear water, and authentic Florida Keys atmosphere.
Travel was effortless, with nearby airports in Miami and Fort Lauderdale and organized transfers. The GoGather team handled all logistics, ensuring every guest’s experience was smooth from arrival to farewell.
Why it worked.
✅ Flexible structure – Two anchor events gave shape to the week without limiting freedom.
✅ Experiences worth joining – Activities designed around relaxation, fun, and connection.
✅ Smooth logistics – Clear communication, easy travel, and thoughtful planning.
✅ The right atmosphere – A calm, tropical destination that set the perfect tone.
The takeaway.
This franchise incentive trip proved that rewarding high performers doesn’t have to mean rigid schedules. By designing an experience that prioritized freedom, fun, and connection, GoGather helped the client deliver a trip their attendees will remember for all the right reasons.
