Keeping a franchise convention fresh.
GoGather partnered with a leading accounting firm to host their annual franchise convention, bringing together more than 500 franchise owners for three days of connection in Orlando.
INDUSTRY
Franchise
QUICK SUMMARY
This yearly convention gives franchise owners space to connect with peers and strengthen sponsor relationships. With this being the third event we’ve supported for them in two years, the client asked GoGather to bring fresh energy to a familiar destination while keeping sales growth front and center.
RESULTS
Working side-by-side with the client’s marketing and operations teams, GoGather created a refreshed experience that combined business value with memorable touches, while managing the full scope of logistics.
ABOUT THE CLIENT
This national accounting and advisory firm supports franchisees across the country as they grow and scale.
Each year, their franchise convention brings together owners, sponsors, and partners for three days of networking and learning. The goal is to strengthen relationships and give their teams practical sales strategies for the year ahead.
How we kept this year’s franchise convention fresh.
Our client relied on us to bring fresh ideas that would keep attendees engaged and excited to return each year, and our project management team delivered in three key ways:
1. Creating an elevated VIP dinner experience.
For top-performing franchise owners, we transformed a fortress-inspired venue into an intimate, refined dinner setting.
Highlights included:
- A live acoustic guitarist for a mellow, welcoming vibe
- Elegant floral arrangements from a local florist
- String lighting and high-end linens that set a warm tone
- A custom-designed dinner menu built in collaboration with the hotel’s chefs
- The result was a relaxed, elevated environment that gave VIPs a memorable way to connect and celebrate their achievements.
Curious what the VIP dinner was like? Watch the recap video here.
2. Reimagining marketing engagement with Refundville.
To replace a traditional breakout session, we helped the marketing team bring their creative concept (Refundville) to life.
This immersive setup turned marketing education into an interactive cityscape, complete with themed storefronts where attendees could connect directly with experts.
Each “shop” focused on a specific marketing topic, creating natural, one-on-one conversations and small group discussions. The format encouraged exploration and quickly became a highlight of the event.
Watch how Refundville is taking a fresh approach to marketing engagement.
3. Ending on a high note with a neon celebration.
The final night of the conference featured a high-energy glow-in-the-dark celebration with a neon theme and entertainment.
The evening included:
- A live local cover band performing on a built-in stage
Dinner service for all attendees - An LED dance floor and colorful glow décor
- Interactive games like foosball, ping pong, pool, cornhole, and beer pong
When weather forced a last-minute venue change, our event planning team worked quickly with the venue to move the party indoors, a pivot that actually improved the experience.
The new space allowed for extended hours and better acoustics, turning an unexpected challenge into one of the most successful events of the conference.
Curious to learn more? Take a look at how we closed things out with a neon celebration.