Madison Shepherd leads GoGather's marketing and content efforts, and is often on-site at events capturing the moments that show what good event management looks like in practice. She writes about event marketing, attendee experience, and how companies can get more out of their events, from the planning stage through to measuring what worked.
Blog Post by Madison Shepherd — Marketing Manager
Madison Shepherd — Marketing ManagerJul 2, 2024 8:00:00 AM14 min read
Turning events into opportunities: Strategies for marketing success.
Learn about event strategies to engage attendees and maximize impact, including tips on ...
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Madison Shepherd — Marketing ManagerJun 26, 2024 8:51:17 AM5 min read
Host your next incentive trip at the Four Seasons Tamarindo.
Are you searching for the perfect venue for your next incentive trip or President’s Club ...
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Madison Shepherd — Marketing ManagerJun 25, 2024 2:18:56 PM13 min read
How to get your event planning team on the same page.
Learn from experts Katie Moser and Lisa Peterson on how to create synergy among different ...
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Madison Shepherd — Marketing ManagerJun 20, 2024 1:11:45 PM7 min read
Top 10 benefits of hosting an executive burnout retreat.
If you're facing challenges with manager retention and want to enhance your workplace ...
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Madison Shepherd — Marketing ManagerJun 12, 2024 3:47:46 PM7 min read
8 corporate social responsibility event ideas for your conference.
Looking to boost attendee engagement? Discover 8 corporate social responsibility event ...
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Madison Shepherd — Marketing ManagerJun 4, 2024 10:18:43 AM1 min read
GoGather Announces Expansion of Employee Base into EMEA Region
GoGather, a corporate event planning company, has brought on new team members based in ...
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Madison Shepherd — Marketing ManagerMay 14, 2024 12:27:01 PM5 min read
Step-by-step guide to showing the value of your events to leadership.
The idea of “we’ve always done this” doesn’t work anymore. Let’s look at how to approach ...
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Madison Shepherd — Marketing ManagerApr 3, 2024 10:23:32 AM4 min read
Savoring success: A celebration for a company's 220th year anniversary
GoGather worked with a leader in the food manufacturing industry to organize their 220th ...
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Madison Shepherd — Marketing ManagerMar 18, 2024 10:23:40 AM7 min read
Manage events with a lean yet efficient team with event associates.
Learn how to manage events effectively with a lean team using the event associate ...
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Madison Shepherd — Marketing ManagerMar 14, 2024 9:14:26 AM19 min read
How to effectively demonstrate the value of your events to leadership.
In this episode, Katie highlights the importance of having a clear strategy and purpose ...
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