Madison Shepherd leads GoGather's marketing and content efforts, and is often on-site at events capturing the moments that show what good event management looks like in practice. She writes about event marketing, attendee experience, and how companies can get more out of their events, from the planning stage through to measuring what worked.
Blog Post by Madison Shepherd — Marketing Manager
Madison Shepherd — Marketing ManagerFeb 7, 2024 8:46:34 PM11 min read
Event planning: overcoming the top 10 challenges.
From budget constraints to attendee engagement and travel logistics, learn how to ...
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Madison Shepherd — Marketing ManagerJan 30, 2024 8:39:41 AM5 min read
The pros and cons of working with an event management agency.
Here’s what you need to consider if you’re wondering whether you should hire an event ...
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Madison Shepherd — Marketing ManagerAug 2, 2023 4:05:07 PM9 min read
10 tips for effective venue sourcing for your next event.
Follow these steps to source a venue that will be perfect for your next event. This ...
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Madison Shepherd — Marketing ManagerJun 29, 2023 4:40:07 PM10 min read
Measuring Event Success: A Comprehensive Guide to Tracking Event KPIs
Key performance indicators (KPIs) are vital to understand the performance of your events. ...
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Madison Shepherd — Marketing ManagerJun 27, 2023 2:14:33 PM10 min read
Company Retreat activities and Ideas that Boost Morale
Company retreats are vital to build connections between your employees and plan for the ...
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Madison Shepherd — Marketing ManagerMay 16, 2023 11:11:10 AM7 min read
The importance of corporate meeting events: Benefits and challenges.
Discover the significance of corporate meetings, explore their benefits and challenges, ...
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Madison Shepherd — Marketing ManagerMay 15, 2023 10:00:00 AM7 min read
Your Guide to Planning Executive Wellness Retreats
Executive wellness retreats are an opportunity to help your executive team relax, ...
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Madison Shepherd — Marketing ManagerApr 12, 2023 5:17:37 PM4 min read
How to Make Your Corporate Event More Eco-Friendly
Events, conferences, and meetings can have a significant impact on the environment. This ...
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Madison Shepherd — Marketing ManagerFeb 15, 2023 11:10:00 AM1 min read
GoGather Expands Team in Latin America and North America
GoGather adds team members in Latin America to support clients hosting events in Latin ...
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Madison Shepherd — Marketing ManagerJan 16, 2023 12:35:00 PM14 min read
Event branding 101: How to make your marketing & event efforts count.
From creating a memorable identity to building connections, learn how to make your events ...
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