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Reviving a legacy sales kickoff in Puerto Rico.
After years of scaled-down gatherings, a global leader in high-performance roofing solutions wanted to reignite its sales kickoff event. Partnering with GoGather, the company brought more than 300 sales representatives and leaders to Puerto Rico for a week of motivation and celebration.

GoGather hosts events internationally, from large-scale conferences to luxury incentive trips.  See our top destinations →

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Playa del Carmen incentive trip.

Our client is a world leader in science, with more than 50,000 employees globally. For their President's Club event, the team was looking to create a unique experience for their well-traveled team. They brought in GoGather to create a once-in-a-lifetime event to reward, inspire, and delight attendees.

Inspiration for your next event. From venues to decor, watch the latest tips for your next event.

Gather Gurus Podcast
Dive into all things corporate events, from incentive trips and the significance of branding to enhancing attendee experiences at conferences. Tune in for insightful discussions on how to elevate your events!

Need fresh ideas? Get the insights you need to make your 2026 events incredible. Read it now →

Madison Shepherd — Marketing Manager

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Madison Shepherd leads GoGather's marketing and content efforts, and is often on-site at events capturing the moments that show what good event management looks like in practice. She writes about event marketing, attendee experience, and how companies can get more out of their events, from the planning stage through to measuring what worked.

Blog Post by Madison Shepherd — Marketing Manager

Madison Shepherd — Marketing ManagerFeb 14, 2025 12:15:00 AM5 min read

How to audit your 2026 event: a step-by-step guide.

Want to make sure your event delivers? Auditing your conference or corporate event is the ...
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Madison Shepherd — Marketing ManagerFeb 13, 2025 3:33:05 PM6 min read

9 non-alcoholic drink ideas for your next conference event.

Discover 9 creative non-alcoholic drink ideas to elevate your next conference event and ...
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Madison Shepherd — Marketing ManagerFeb 12, 2025 12:30:00 AM4 min read

Transforming a user conference for long-term success.

Partnering with GoGather and Clarity Experiences, our client successfully hosted a user ...
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Madison Shepherd — Marketing ManagerFeb 9, 2025 12:30:00 AM9 min read

The 10 best corporate meeting planners to manage your event.

In this article, we’ve put together a list of the top 10 meeting planning companies in ...
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Madison Shepherd — Marketing ManagerFeb 5, 2025 12:15:00 AM2 min read

Igniting tech sales success in the US & Europe.

GoGather collaborated with a prominent tech company to help organize their annual sales ...
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Madison Shepherd — Marketing ManagerJan 15, 2025 8:46:12 AM6 min read

12 red flags when evaluating event management companies.

To save yourself from unnecessary event-day nightmares, watch out for these 12 red flags ...
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Madison Shepherd — Marketing ManagerJan 2, 2025 2:52:38 PM1 min read

Corporate event trends to watch in 2025 [e-book].

Download the 2025 event trends guide to transform your corporate events. Explore ...
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Madison Shepherd — Marketing ManagerDec 30, 2024 12:25:59 PM5 min read

Why marketing and branding are pivotal to your franchise conference.

Marketing strategies at your franchise convention tell a cohesive story, reinforce your ...
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Madison Shepherd — Marketing ManagerDec 27, 2024 6:27:59 PM6 min read

12 reasons to host your next conference in Las Vegas.

Discover why Las Vegas is the ultimate destination for your next conference with ...
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Madison Shepherd — Marketing ManagerDec 19, 2024 3:13:52 PM2 min read

How your franchise convention positions your business for success.

Your franchise convention can help you grow your business, connect your franchisees, ...
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