Madison Shepherd leads GoGather's marketing and content efforts, and is often on-site at events capturing the moments that show what good event management looks like in practice. She writes about event marketing, attendee experience, and how companies can get more out of their events, from the planning stage through to measuring what worked.
Blog Post by Madison Shepherd — Marketing Manager
Madison Shepherd — Marketing ManagerDec 19, 2024 2:31:11 PM6 min read
How franchise conventions become customer experience models.
Lessons from hospitality can improve customer experiences at your franchise locations. ...
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Madison Shepherd — Marketing ManagerNov 21, 2024 2:45:30 PM4 min read
Launching a successful franchise convention.
Discover how GoGather helped a client successfully launch their first franchise ...
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Madison Shepherd — Marketing ManagerNov 21, 2024 2:45:09 PM5 min read
Elevating a client’s annual franchise convention.
GoGather partnered with a leading accounting firm to host their annual franchise ...
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Madison Shepherd — Marketing ManagerOct 28, 2024 4:06:00 PM5 min read
How GoGather elevated a national leadership conference.
GoGather teamed up with a leading company in the car wash industry to plan their 2024 ...
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Madison Shepherd — Marketing ManagerOct 22, 2024 12:30:00 AM7 min read
How GoGather transformed conference experiences in Atlanta and NYC.
GoGather partnered with a leading company in the lighting industry to coordinate their ...
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Madison Shepherd — Marketing ManagerSep 6, 2024 11:26:00 AM5 min read
10 event sponsorship examples that boost brand visibility.
In this article, we'll explore 10 creative sponsorship ideas that not only boost brand ...
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Madison Shepherd — Marketing ManagerAug 22, 2024 8:00:00 AM6 min read
A conversation on the future of corporate event planning.
In this episode, our CEO, Brian Kellerman, and Executive VP, Gary McCreary dive into how ...
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Madison Shepherd — Marketing ManagerJul 24, 2024 12:13:00 PM6 min read
Why events should be part of your broader marketing strategy.
Learn why events should be part of your marketing strategy and how to leverage them for ...
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Madison Shepherd — Marketing ManagerJul 22, 2024 12:12:00 PM7 min read
Shorter attention spans aren’t to blame at your conference.
Explore strategies for thriving in the digital age and learn how to maintain attendee ...
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Madison Shepherd — Marketing ManagerJul 3, 2024 9:00:00 AM12 min read
Transforming corporate events with strategic communications.
Learn from expert Lisa Peterson about the role of communication in successful events, ...
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