Brian Kellerman co-founded GoGather in 2008 with a simple idea: give clients the horsepower of a large agency without losing the personal touch. He brings over 30 years of experience working with top global brands, and has spent his career thinking about what makes corporate events actually worth attending. Brian writes about conference strategy, incentive programs, attendee engagement, and where the events industry is headed next.
Blog Post by Brian Kellerman — Partner & CEO
Brian Kellerman — Partner & CEOJan 2, 2025 4:04:43 PM4 min read
How to understand the success of your franchise conference.
From attendee feedback to attendance numbers, learn the key metrics to track and report ...
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Brian Kellerman — Partner & CEOJan 2, 2025 3:39:35 PM4 min read
Top challenges facing franchise conventions (and tips to solve them).
Learn the top challenges facing franchise conventions, from attracting attendees to ...
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Brian Kellerman — Partner & CEOJan 2, 2025 12:14:20 PM5 min read
How to boost engagement at your franchise convention.
From developing better messaging to facilitating networking, here are the strategies to ...
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Brian Kellerman — Partner & CEODec 30, 2024 9:52:09 AM11 min read
Breakout session template: how to create effective workshops.
We’ll walk you through 8 steps on how to create a breakout session that fits your ...
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Brian Kellerman — Partner & CEODec 27, 2024 11:19:46 AM7 min read
How to incorporate an incentive trip into your franchise strategy.
Incentive travel is effective for the success of franchise companies. Learn why you ...
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Brian Kellerman — Partner & CEODec 20, 2024 11:36:17 AM7 min read
Incorporate user-generated content into your franchise conference.
User-generated content can increase engagement and attendee satisfaction at your next ...
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Brian Kellerman — Partner & CEODec 19, 2024 2:19:00 PM9 min read
Tips for Planning a Motivational National Sales Meeting in 2025
Learn how to plan a successful national sales meeting in 2025 with tips on aligning ...
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Brian Kellerman — Partner & CEOSep 4, 2024 9:59:14 AM6 min read
Should you use online registration for your next corporate event?
Let’s take a closer look at how online registration can benefit your upcoming corporate ...
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Brian Kellerman — Partner & CEOSep 3, 2024 10:24:00 AM7 min read
Setting the tone: how to create a positive event atmosphere.
In this article, we’ll explore how the vibe and atmosphere of your event sets the tone, ...
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Brian Kellerman — Partner & CEOAug 30, 2024 9:07:00 AM6 min read
How online registration platforms keep your conference on track.
In this article, we’ll explore how using an online registration platform can help keep ...
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