Brian Kellerman co-founded GoGather in 2008 with a simple idea: give clients the horsepower of a large agency without losing the personal touch. He brings over 30 years of experience working with top global brands, and has spent his career thinking about what makes corporate events actually worth attending. Brian writes about conference strategy, incentive programs, attendee engagement, and where the events industry is headed next.
Blog Post by Brian Kellerman — Partner & CEO
Brian Kellerman — Partner & CEOMar 13, 2025 12:15:00 AM4 min read
How to design conference site visits for the attendee experience.
Learn how immersive site visits can transform conference planning by prioritizing ...
Start Reading
Brian Kellerman — Partner & CEOMar 12, 2025 4:06:42 PM5 min read
How leaders can make (or break) your event’s success.
In this article, we’ll explore how leadership involvement shapes event success and the ...
Start Reading
Brian Kellerman — Partner & CEOJan 2, 2025 4:04:43 PM4 min read
How to understand the success of your franchise conference.
From attendee feedback to attendance numbers, learn the key metrics to track and report ...
Start Reading
Brian Kellerman — Partner & CEOJan 2, 2025 3:39:35 PM4 min read
Top challenges facing franchise conventions (and tips to solve them).
Learn the top challenges facing franchise conventions, from attracting attendees to ...
Start Reading
Brian Kellerman — Partner & CEOJan 2, 2025 12:14:20 PM5 min read
How to boost engagement at your franchise convention.
From developing better messaging to facilitating networking, here are the strategies to ...
Start Reading
Brian Kellerman — Partner & CEODec 30, 2024 9:52:09 AM11 min read
Breakout session template: how to create effective workshops.
We’ll walk you through 8 steps on how to create a breakout session that fits your ...
Start Reading
Brian Kellerman — Partner & CEODec 27, 2024 11:19:46 AM7 min read
How to incorporate an incentive trip into your franchise strategy.
Incentive travel is effective for the success of franchise companies. Learn why you ...
Start Reading
Brian Kellerman — Partner & CEODec 20, 2024 11:36:17 AM7 min read
Incorporate user-generated content into your franchise conference.
Learn how user-generated content can boost engagement at your franchise conference, and ...
Start Reading
Brian Kellerman — Partner & CEODec 19, 2024 2:19:00 PM9 min read
Tips for Planning a Motivational National Sales Meeting in 2025
Learn how to plan a successful national sales meeting in 2025 with tips on aligning ...
Start Reading
Brian Kellerman — Partner & CEOSep 4, 2024 9:59:14 AM6 min read
Should you use online registration for your next corporate event?
Let’s take a closer look at how online registration can benefit your upcoming corporate ...
Start Reading
