Madison Shepherd leads GoGather's marketing and content efforts, and is often on-site at events capturing the moments that show what good event management looks like in practice. She writes about event marketing, attendee experience, and how companies can get more out of their events, from the planning stage through to measuring what worked.
Blog Post by Madison Shepherd — Marketing Manager
Madison Shepherd — Marketing ManagerSep 18, 2025 9:15:00 AM6 min read
Top 9 corporate event management companies.
In this article, we’ve outlined the top 9 corporate event management companies that can ...
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Madison Shepherd — Marketing ManagerAug 28, 2025 3:26:16 PM6 min read
Why your production partner should handle your event content, too.
See why bringing content and production together early makes corporate events smoother, ...
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Madison Shepherd — Marketing ManagerJul 28, 2025 3:20:51 PM6 min read
How great event planners avoid burnout and build better conferences.
Discover how top event planners avoid burnout, enhance creativity, and build successful ...
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Madison Shepherd — Marketing ManagerJul 28, 2025 11:37:54 AM5 min read
How to source the right corporate event venue — faster and smarter.
Discover how to efficiently find the perfect corporate event venue that aligns with your ...
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Madison Shepherd — Marketing ManagerJul 28, 2025 11:35:23 AM8 min read
The CEO's playbook for planning impactful corporate events.
Learn how strategic planning and partnership can elevate corporate events, featuring ...
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Madison Shepherd — Marketing ManagerJul 24, 2025 11:35:39 AM5 min read
Cabo isn’t only for incentives: Host your next conference in paradise.
Discover why Cabo San Lucas is a top choice for meetings and conferences, blending modern ...
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Madison Shepherd — Marketing ManagerJun 30, 2025 10:13:19 AM3 min read
Franchise focused, Vegas styled: How GoGather revived a conference.
Discover how GoGather revitalized a franchise conference in Las Vegas, delivering a ...
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Madison Shepherd — Marketing ManagerMay 28, 2025 11:36:06 AM4 min read
Host your incentive trip in Key Largo: See how a franchise company found success.
Host your next incentive trip in Key Largo for a rewarding, flexible experience that ...
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Madison Shepherd — Marketing ManagerMay 28, 2025 11:35:22 AM6 min read
Finding the ROI sweet spot: Why return on experience (ROE) is the metric that matters most.
Learn how strategically increasing your event budget can drive significant business ...
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Madison Shepherd — Marketing ManagerMay 27, 2025 10:13:20 AM4 min read
Bringing back a beloved sales kickoff event with a roar.
Discover how GoGather revitalized a legacy sales kickoff event, overcoming challenges ...
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