Madison Shepherd leads GoGather's marketing and content efforts, and is often on-site at events capturing the moments that show what good event management looks like in practice. She writes about event marketing, attendee experience, and how companies can get more out of their events, from the planning stage through to measuring what worked.
Blog Post by Madison Shepherd — Marketing Manager
Madison Shepherd — Marketing ManagerMay 12, 2025 11:00:08 AM7 min read
6 habits of highly effective corporate meetings management teams.
Top corporate meetings management teams work with purpose. In this article we’ll break ...
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Madison Shepherd — Marketing ManagerMay 5, 2025 7:00:00 AM4 min read
What Gen Z wants at conferences: insights from our 2025 survey.
Discover what Gen Z professionals prioritize at conferences, from immersive experiences ...
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Madison Shepherd — Marketing ManagerApr 24, 2025 12:45:00 AM7 min read
Corporate event hot take: Can you host a meaningful event under $500k?
Can you actually pull off an impactful event on a budget under $500,000? In this article, ...
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Madison Shepherd — Marketing ManagerMar 11, 2025 12:30:01 AM6 min read
10 networking formats for when your attendees hate open networking.
In this article, we'll highlight 10 networking formats for when your attendees hate open ...
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Madison Shepherd — Marketing ManagerMar 5, 2025 12:30:00 AM7 min read
6 ways to make your expo booth stand out.
In this article, we’ll outline the three main booth styles we see at trade shows and ...
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Madison Shepherd — Marketing ManagerMar 3, 2025 2:21:58 PM2 min read
The power of fun: creating engaging and meaningful events.
Discover how incorporating fun into event planning helps engagement, builds stronger ...
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Madison Shepherd — Marketing ManagerMar 3, 2025 1:55:02 PM3 min read
Why Las Vegas is the ultimate destination for events.
Discover why Las Vegas is the ultimate destination for corporate events, offering ...
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Madison Shepherd — Marketing ManagerMar 3, 2025 10:50:00 AM2 min read
GoGather announces official partnership with Clarity Experiences.
The GoGather Affiliate Program connects clients with trusted vendors in corporate events. ...
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Madison Shepherd — Marketing ManagerMar 2, 2025 12:30:00 AM7 min read
61.4% of Gen Z say conference sessions are boring—here’s what to do.
In this article, we’ll break down the key things Gen Z attendees look for in a ...
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Madison Shepherd — Marketing ManagerFeb 15, 2025 12:30:00 AM8 min read
How to create incentive events that resonate with future generations.
Discover how to craft incentive trips that resonate with Gen Z by prioritizing memorable ...
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